Video
ARTvertisement

My friend Jessica Kuhn and I worked on a project where we "sold" our bodies for art.

We offered a space on our overalls that people could rent, and we would wear it for a set amount of time.

The project aimed to highlight the absurdity of advertisement and branding in today’s society.

We designed this overall with Velcro covering the entire surface, allowing us to easily attach and remove advertisements. The idea was to create something comfortable to wear at all times while making it effortless to fill with patches, taking inspiration from F1 drivers and their sponsor-covered suits.

We rented a professional video studio, gathered high-quality camera equipment, and collaborated with a videographer.
Then, we created a video to advertise our advertisement.